发布日期：2013-12-02 08:41:32
阅读：
This major aims to develop the students in all-round way
including morality, intelligence, physical health and art, provide them with
international view, familiarize them with international trade rules and
conventions, as well as Chinese policies and regulations of foreign trade, help
them master the fundamental theories, basic knowledge and skills of
international marketing in the international market environment, provide them
with good English and computer application abilities, so that they are able to
engage in the jobs of international marketing expansion, international
enterprise management and foreign economic and technical cooperation management
in multinational corporation, large state-owned enterprises, other domestic and
foreign enterprises, public institutions and governmental agencies, and become
entrepreneurial talents with qualities of “fidelity, quickness, integrity, and
perseverance”.
Main courses: Calculus I, Calculus II, Linear
algebra, Probability and Statistics, Western economics，Principles of management,
Principles of accounting, Marketing, Human resource management，Statistics,
Industrial economics, Database application, Financial management information
system and its application, Market investigation and analysis, Consumer
behavior, Enterprise strategy management, Distribution channel management,
Practice of international trade, International marketing, Logistics supply chain
management, International business communication, Corporate organization and
management, etc.
下一篇：Marketing
