发布日期：2013-12-02 08:44:23
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This is a characteristic major of national grade, which
develops the students in all-round way including morality, intelligence,
physical health and art, in order to meet the requirements of social and
economic development. It teaches students special knowledge and management
skills in marketing, market investigation and analysis, modern selling theories
and skills, helps them master good marketing planning and consulting ability, so
that they are able to engage in marketing, enterprise management and economic
management job in big enterprises at home and abroad, public institutions and
governmental agencies, and become entrepreneurial talents with qualities of
“fidelity, quickness, integrity, and perseverance”.
Main
courses: Western economics，Principles of management, Accounting,
Statistics, Marketing, Financial management information system and its
application, Market investigation and analysis, Consumer behavior, Enterprise
pricing, Distribution channel management, Modern selling theory and skills,
Service marketing, International trade theory and practice, Corporate
organization and management, Enterprise strategy management, Retail marketing
management, etc.
