On November 21, the launching ceremony of Jiangxi University Marketing Alliance in 2020 and the first annual academic conference were held in Jiangxi University of Finance and Economics. From Chinese institutions of higher learning marketing research institute, Nankai university, Nanchang University, Jiangxi University of Finance and Economics, Jiangxi Normal University, East China University of Technology, East China Jiaotong University, Jiangxi Agricultural University, Jiangxi University of Traditional Chinese Medicine,  Nanchang Hangkong University, Nanchang Institute of Technology etc. and Nayuki, Jiangxi Lidu liquor co. LTD.and other enterprises in the field of marketing research and practice of hundreds of guests  attended the meeting.  

Fu Guoqun, President of China Institute of Marketing, vice president Jing Fengjie,and Li Chungen, vice President of JUFE, attended the meeting and Li delivered a speech. Yang Hui, dean of International College of JUFE, presided over the opening ceremony of the annual meeting as the rotating chairman of the first Jiangxi University Marketing Alliance.

In his speech, Li introduced the history of JUFE and the construction of its disciplines and majors, and congratulated on the establishment of the alliance. He pointed out that it is an irresistible trend to build academic and professional alliances in colleges and universities in the new era, while it is rare to build alliances based on undergraduate majors in and outside the province. The launch of Jiangxi University Marketing Alliance shows that the marketing circle in Jiangxi province has been in the forefront of this field. Li hoped that through holding the meeting, well implement the declaration of new arts construction, grasp the optimization, the curriculum quality, pattern innovation "three key", and further strengthen the exchanges and cooperation in marketing major of colleges and universities in Jiangxi province, together to promote first-class marketing professional, course construction, promote the development of the marketing professional production, integration, cultivate high-end talents in line with  the requirements of talent market.

Professor Xu Hui from Business school of Nankai university  is a case study of how to make high quality tea; Head of the central region, Nayuki Sun Xia is “nai snow tea”brand development road, Jiangxi Li Du wine co., LTD., chairman of Tang Xiangyang is the Li Du marketing tips: let people find you, let you find someone to do the conference theme report respectively.

Jin Hong, dean of Marketing Department of Business School of Jiangxi Normal University, made reports on topics such as interest Guidance, Differentiated Teaching: Practice of Building A New Era Marketing Talent Cultivation System, and Yu Kefa, dean of Marketing Department of Business Administration School of Jiangxi University of Finance and Economics, development and Sharing of Marketing 100 Excellent Cases. Experts from various universities of the alliance commented, exchanged and Shared on professional construction, case development and practical experience.

At the closing ceremony held in the afternoon, Dong Xiaosong, vice dean of School of Economics and Management, Nanchang University, delivered the closing speech. The presidium of the conference announced the vision of the alliance: sharing, sharing and co-creation. The School of Economics and Management, Jiangxi University of Traditional Chinese Medicine (JIANGXI UNIVERSITY of Traditional Chinese Medicine) holds the rotating presidency of jiangxi College of Higher Education Marketing Alliance in 2021, according to yao Dongming, dean of the college. At the closing ceremony, the handover ceremony of 2021 ACADEMIC annual meeting of the Alliance was also held.

It is reported that Jiangxi University marketing Alliance is a regional, academic and non-profit social organization voluntarily formed by institutions of higher learning, social organizations and individuals engaged in marketing education and related work in Jiangxi province. The business administration college as colleges and universities in jiangxi province marketing union presidency unit to undertake the academic conference this year, annual meeting in "new era of jiangxi marketing - theory innovation and practice to explore" as the theme, invited well-known scholars, entrepreneurs, marketing scholars to discuss the new era of jiangxi marketing subject facing the new situation and new trend of development, the latest achievements in the field of marketing communication, explore the jiangxi local enterprise marketing practice, provide the participants with chance and platform communicating with multi-azimuth, further promote the colleges and universities in jiangxi province marketing development and construction of the academic community.