This major aims to develop the students in all-round way including morality, intelligence, physical health and art, provide them with international view, familiarize them with international trade rules and conventions, as well as Chinese policies and regulations of foreign trade, help them master the fundamental theories, basic knowledge and skills of international marketing in the international market environment, provide them with good English and computer application abilities, so that they are able to engage in the jobs of international marketing expansion, international enterprise management and foreign economic and technical cooperation management in multinational corporation, large state-owned enterprises, other domestic and foreign enterprises, public institutions and governmental agencies, and become entrepreneurial talents with qualities of “fidelity, quickness, integrity, and perseverance”.
Main courses: Calculus I, Calculus II, Linear algebra, Probability and Statistics, Western economics，Principles of management, Principles of accounting, Marketing, Human resource management，Statistics, Industrial economics, Database application, Financial management information system and its application, Market investigation and analysis, Consumer behavior, Enterprise strategy management, Distribution channel management, Practice of international trade, International marketing, Logistics supply chain management, International business communication, Corporate organization and management, etc.