This is a characteristic major of national grade, which develops the students in all-round way including morality, intelligence, physical health and art, in order to meet the requirements of social and economic development. It teaches students special knowledge and management skills in marketing, market investigation and analysis, modern selling theories and skills, helps them master good marketing planning and consulting ability, so that they are able to engage in marketing, enterprise management and economic management job in big enterprises at home and abroad, public institutions and governmental agencies, and become entrepreneurial talents with qualities of “fidelity, quickness, integrity, and perseverance”.
Main courses: Western economics，Principles of management, Accounting, Statistics, Marketing, Financial management information system and its application, Market investigation and analysis, Consumer behavior, Enterprise pricing, Distribution channel management, Modern selling theory and skills, Service marketing, International trade theory and practice, Corporate organization and management, Enterprise strategy management, Retail marketing management, etc.