Professor Kosnik from Stanford Lectured in JUFE

Time:2012-04-01 09:00:03 Clicks:

On March 26th, an impressive lecture was delivered in JUFE by Professor Tom Kosnik from Stanford University, as a part of a series of high-level academic lectures scheduled to be held in JUFE recently. Vice President Jiang Jingfa chaired the lecture. More than 600 students attended it.

Entitled "Creating Competitive Advantage through Customer Loyalty", the lecture focused on the means of boosting customer satisfaction and contentment, and provoked questions like “how to understand customer loyalty?”,,“how to invest as promoters?”, etc. for the audience to ponder. A variety of practical cases are used and elaborated by Professor Kosnik.

Professor Tom Kosnik is an experienced consulting professor from the department of Management Science and Engineering of Stanford University. He dazzled the audience with his eloquent statements and insightful viewpoints, spurring students' interests and innovative ideas. He expressed his appreciation toward JUFE for students' fluent English, as well as their critical thinking abilities.

Holding high-level lectures is a fruitful approach adopted by JUFE Intl to integrate educational resources and upgrade teaching methods. More than 30 professors from America, UK, Australia and other countries are invited every year to teach professional courses for students in JUFE, which,noticeably, proved to be an effective way to make up for the lack of information and faculty, and to nurture talents in the domain of finance and management in less developed regions.

(By: Fang Jing)